▶ Your Answer :
Some entrepreneurs say company might as well focus on the selling in trend to gain as much revenue as possible. However, managers should have far-sight in manufacture area by avoiding making ‘hot cake’ goods. Because, generally, basic goal of the company is to sustain in the market as long as possible, and to become a leader of there. To begin with, many a company always try to survive from the harsh business environment. Specifically speaking, needs of the customer are so unpredictable that it is hard to forecast precisely, which push market into unstable condition. Hence, if a manager just concentrates all resources to produce commodity of the time, the company would not manage properly to unprecedented situation resulted from wavering economy. It leads to a company suffers a loss at margin by losing their sale domain or shrink market scale. On top of that, by avoiding solely supplying of goods in trend and contriving new one, a firm can come to be a top of the market. Generally speaking, there is no one who does not want to be a leader in their field. Especially, chief executives of the company who should compete with so many opponents are more eager to be a leader of their market than others. Definitely, they can achieve success by maximizing their current sale in dominant state, but they might go through a stagnation, descend, or even go bankrupt as time goes by. For example, Nokia, which was on acme of the mobile market, has lost their fame and has been going through trouble by just keeping an eye on manufacturing of their most popular item, while others had been trying to invent a new commodity which has now been called smart phone that has accounted for most of the mobile field. Although Nokia has been struggling to recover their repute for quite a long time, it seems like that it is hard to get a glorious time once again. To sum up, a cooperation which pursues profits in business field should access production with policies which make them last and help them become a sovereignty of their market, not by chasing popular items in contemporary. |