▶ Your Answer : There are some people who believe that
purchasing a new technological device straight away is better than postponing
their purchase until many people have bought it. However, I personally believe
that delaying purchasing is a lot better for two subsequent reasons. First,
word of mouth is important for purchasing devices. Second, it is expensive to
purchase state of art items. To begin with, decision making without any
given information is risky. To be specific, reviews from other people about
technological devices are important in that these information help people consume
rationally. For example, Samsung launched a new smartphone last year and many
people were so excited that they purchased the phone immediately after the
release. However, as time goes by, the users realized that the phone has a risk that it might explode so the company recalled all the products. Fortunately, I
was not a high-end user so I was waiting for reviews from early buyers. If I
bought the phone right away, I might be exposed to such risk. On top of that, technological devices are
luxury goods. This is because those products are really expensive compared to
necessary goods, and people do not buy luxuries often. Also, their prices
depreciate much faster than necessities. According to the research done by the
department of economics in the New York university, technological devices such
as smartphones, wearable devices, tablets, and laptops have higher depreciation
rates than normal goods have such as furniture, clothes, and cars. This study
implies that the more the time you delay consumption on technology devices, the
cheaper the price of those items. Furthermore, as other people purchase those
devices, the uniqueness of the products will decline, and so would the price.
Therefore, potential buyers can benefit from these facts by postponing their purchases.
To sum up, postponing purchase will give
consumer adequate information to make rational decision, and save their money.
In this regard, I strongly believe that waiting strategy will undoubtedly
benefit potential buyers. |